/* Start custom CSS for html, class: .elementor-element-fe3ffd0 */.sales-hero {
    background: linear-gradient(135deg, #3d6269 0%, #53878d 30%, #6fa8af 70%, #89bbc2 100%);
    padding: 80px 20px;
    text-align: center;
    position: relative;
    overflow: hidden;
}
.sales-hero::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: url('/wp-content/plugins/keto-sms-coach/assets/img/kitchen_pose.jpg') center/cover;
    opacity: 0.2;
    z-index: 0;
}
.sales-hero::after {
    content: '';
    position: absolute;
    bottom: -30%;
    right: -15%;
    width: 500px;
    height: 500px;
    background: radial-gradient(circle, rgba(255,255,255,0.12) 0%, transparent 70%);
    border-radius: 50%;
    z-index: 0;
}
.sales-hero-container {
    max-width: 850px;
    margin: 0 auto;
    position: relative;
    z-index: 1;
}
.sales-hero h1 {
    font-size: 4em;
    color: white;
    margin-bottom: 20px;
    text-shadow: 0 2px 20px rgba(0,0,0,0.2);
}
.sales-hero .subhead {
    font-size: 22px;
    color: rgba(255, 255, 255, 0.95);
    margin-bottom: 40px;
    line-height: 1.6;
    text-shadow: 0 1px 10px rgba(0,0,0,0.1);
}
.price-tag {
    font-size: 64px;
    font-weight: 800;
    color: white;
    margin-bottom: 8px;
    margin-top: 60px;
    text-shadow: 0 4px 20px rgba(0,0,0,0.2);
}
.price-period {
    font-size: 20px;
    color: rgba(255, 255, 255, 0.9);
    margin-bottom: 40px;
}
.hero-cta {
    background: white;
    color: #53878d;
    padding: 20px 48px;
    border-radius: 50px;
    font-size: 20px;
    font-weight: 700;
    text-decoration: none;
    display: inline-block;
    transition: all 0.3s;
    margin-bottom: 16px;
    box-shadow: 0 10px 30px rgba(0,0,0,0.2);
}
.hero-cta:hover {
    transform: translateY(-3px);
    box-shadow: 0 15px 40px rgba(0,0,0,0.3);
}
.assurance {
    color: rgba(255, 255, 255, 0.9);
    font-size: 16px;
}
.hero-cta:hover {
    color: #53878d;
}
.benefits-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 30px;
}
.benefit-item {
    display: flex;
    gap: 15px;
    align-items: flex-start;
    padding: 30px;
    background: white;
    border-radius: 18px;
    box-shadow: 0 6px 20px rgba(0,0,0,0.06);
    transition: all 0.3s;
    border: 1px solid #e5e7eb;
    background-color: rgba(255,255,255,0.6);
    display: flex;
    align-items: center;
}
.benefit-item:hover {
    transform: translateY(-5px);
    box-shadow: 0 10px 30px rgba(5, 150, 105, 0.12);
    border-color: #a2dde4;
}
.check-icon {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    color: white;
    font-size: 20px;
    font-weight: 700;
    flex-shrink: 0;
    width: 50px;
    height: 50px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 4px 12px rgba(5, 150, 105, 0.25);
}
.benefit-item p {
    color: #334155;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-5c0e5a4 */.features {
    padding: 100px 20px;
    background: linear-gradient(to bottom, #ffffff, #f0f7f8);
}
.features-container {
    max-width: 1200px;
    margin: 0 auto;
}
.features-container > p {
    text-align: center;
    margin-bottom: 40px;
}
.features h2 {
    text-align: center;
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 10px;
    line-height: 1.3;
}
.features-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 40px;
}
@media (min-width: 900px) and (max-width: 1200px) {
    .features-grid {
        grid-template-columns: repeat(auto-fit, minmax(185px, 1fr));
    }
}
.feature-card {
    text-align: center;
    padding: 40px 30px;
    background: white;
    border-radius: 20px;
    box-shadow: 0 10px 30px rgba(0,0,0,0.08);
    transition: all 0.3s;
}
.feature-card:hover {
    transform: translateY(-8px);
    box-shadow: 0 15px 40px rgba(5, 150, 105, 0.15);
}
.feature-icon {
    font-size: 56px;
    margin-bottom: 20px;
    filter: drop-shadow(0 4px 8px rgba(0,0,0,0.1));
}
.feature-card h3 {
    font-size: 22px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 12px;
}
.feature-card p {
    color: #616161;
    font-size: 16px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-4fa09db */.how-works {
    padding: 100px 20px;
    background: linear-gradient(135deg, #f0f7f8 0%, #d9eef1 100%);
}
.how-works-container {
    max-width: 1000px;
    margin: 0 auto;
}
.how-works h2 {
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 70px;
    text-align: center;
    line-height: 1.2;
}
.how-steps {
    display: flex;
    flex-direction: column;
    gap: 40px;
}
.how-step {
    display: flex;
    gap: 30px;
    align-items: flex-start;
    padding: 40px;
    background: white;
    border-radius: 20px;
    box-shadow: 0 8px 25px rgba(0,0,0,0.08);
    transition: all 0.3s;
}
.how-step:hover {
    transform: translateX(10px);
    box-shadow: 0 12px 35px rgba(5, 150, 105, 0.15);
}
.step-num {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    color: white;
    width: 60px;
    height: 60px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 28px;
    font-weight: 700;
    flex-shrink: 0;
    box-shadow: 0 8px 20px rgba(5, 150, 105, 0.3);
}
.how-step-content h3 {
    font-size: 24px;
    color: #53878d;
    margin-bottom: 10px;
}
.how-step-content p {
    color: #475569;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-b60450d */:root{
    --c-bg:#ffffff;
    --c-line:#e5e7eb;
    --c-ink:#0f172a;
    --c-muted:#64748b;
    --c-free:#94a3b8;
    --c-plus:#10b981;
    --c-grad-start:#53878d;
    --c-grad-end:#6fa8af;
    --c-row:#f8fafc;
  }

  .comparison1{
    padding:100px 20px;
    background:var(--c-bg);
  }
  .comparison1 .comparison-container{
    max-width:800px;margin:0 auto;
  }
  
  .comparison1 .comparison-table {
      overflow: visible !important;
      border-radius: 20px;
  }
  .comparison-row.header {
      border-top-left-radius: 20px;
      border-top-right-radius:20px;
  }
  .comparison1 h2 {
    font-size:42px;margin-bottom:50px;text-align:center;
    background:linear-gradient(135deg,var(--c-grad-start),var(--c-grad-end));
    -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;
    line-height: 1.2 !important;
  }
  
    .comparison1 h3 {
    line-height: 1.2 !important;
    text-align: center !important;
    }

  /* table shell */
  .comparison1 .comparison-table{
    background:var(--c-bg);
    border-radius:20px;overflow:hidden;
    border:1px solid var(--c-line);
    box-shadow:0 10px 40px rgba(0,0,0,.08), 0 2px 10px rgba(0,0,0,.04);
  }

  /* two equal columns */
  .comparison1 .comparison-row{
    display:grid;grid-template-columns:1fr 1fr;
    border-bottom:1px solid var(--c-line);
    position:relative;
  }
  .comparison1 .comparison-row:last-child{border-bottom:none;}

  /* header */
  .comparison1 .comparison-row.header{
    background:linear-gradient(135deg,var(--c-grad-start),var(--c-grad-end));
    color:#fff;
  }
  .comparison1 .comparison-row.header .comparison-cell{
    padding:34px 28px;
  }
  .comparison1 .comparison-row.header .comparison-cell h3{
    font-size:22px;
    margin: 0;
    letter-spacing:.2px;
  }
  .comparison1 .comparison-row.header .comparison-cell small{
    opacity:.9;font-weight:500;
  }

  /* subtle “most popular” ribbon on PLUS (right) */
  .comparison1 .comparison-row.header .comparison-cell:last-child {
    position:relative;
  }
  .comparison1 .comparison-row.header .comparison-cell:last-child::after{
    content:"Most Popular";
    position:absolute;top:12px;right:12px;
    font-size:12px;letter-spacing:.2px;
    background:rgba(255,255,255,.18);
    border:1px solid #53878d;
    padding:6px 10px;border-radius:999px;
    backdrop-filter:blur(4px);
    background-color: gold;
      width: 100px;
      left: calc( 50% - 50px);
      right: calc(50% - 50px );
      top: -10px;
      box-shadow: 1px 1px 9px 0.01px;
      text-align: center;
  }

  /* cells */
  .comparison1 .comparison-cell{
    padding:28px 28px 28px 60px;
    display:flex;flex-direction:column;justify-content:center;
    color:#334155; /* slate-700 */
    position:relative;
  }
  .comparison1 .comparison-cell h3{font-size:22px;margin-bottom:8px;color:#fff;}
  .comparison1 .comparison-row:not(.header):nth-child(even){background:var(--c-row);}

  .comparison1 .comparison-row:not(.header) .comparison-cell p{
    font-size:16px;line-height:1.6;margin:0;color:var(--c-ink);
  }

  /* vertical divider line between columns */
  .comparison1 .comparison-row::before{
    content:"";position:absolute;top:0;bottom:0;left:50%;
    width:1px;background:var(--c-line);
  }

  /* Emoji badges (no JS, pure CSS) */
  .comparison-row:not(.header) .comparison-cell::before{
    content:"";position:absolute;left:22px;top:50%;transform:translateY(-50%);
    width:30px;height:30px;border-radius:999px;
    display:flex;align-items:center;justify-content:center;
    font-size:18px;line-height:1;
  }
  /* left = red X */
  .comparison-row:not(.header) .comparison-cell.with-x::before{
    content:"❌";
    color:var(--c-free-accent);
    font-size: 15px;
  }
  /* right = green check */
  .comparison-row:not(.header) .comparison-cell.with-check:before{
    content:"✅";
    color:var(--c-plus-accent);
  }


  /* PLUS (right) – check icon */
  .comparison1 .comparison-row:not(.header) .comparison-cell::before{
    mask:
      radial-gradient(#000 65%,transparent 66%) content-box,
      url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 24 24" fill="white"><path d="M9.172 16.95l-4.95-4.95 1.414-1.414 3.536 3.536 9.192-9.192 1.414 1.414z"/></svg>') center/14px 14px no-repeat;
    -webkit-mask:
      radial-gradient(#000 65%,transparent 66%) content-box,
      url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 24 24" fill="white"><path d="M9.172 16.95l-4.95-4.95 1.414-1.414 3.536 3.536 9.192-9.192 1.414 1.414z"/></svg>') center/14px 14px no-repeat;
    padding:4px;
  }

  /* emphasize PLUS column lightly */
  .comparison1 .comparison-row:not(.header) .comparison-cell:last-child{
    background:
      linear-gradient(0deg, rgba(16,185,129,.03), rgba(16,185,129,.01)) padding-box;
  }

  /* row hover (desktop) */
  @media (hover:hover){
    .comparison1 .comparison-row:not(.header):hover{
      background:linear-gradient(0deg, rgba(16,185,129,.04), rgba(16,185,129,.01));
    }
    .comparison1 .comparison-row:not(.header):nth-child(even):hover{
      background:linear-gradient(0deg, rgba(16,185,129,.05), rgba(16,185,129,.02));
    }
  }

@media (min-width: 650px) {
    .comparison1 .comparison-row:not(.header) .comparison-cell::before{
        margin-left: 20px !important;
    }
    .comparison1 .comparison-cell{
        padding-left: 100px;
    }
    .comparison1 .comparison-cell h3 {
        padding: 0 !important;
        margin: 0 !important;
    }
}

.comparison1 .final-row {
    background: linear-gradient(135deg,var(--c-grad-start),var(--c-grad-end));
    border-bottom-left-radius: 20px;
    border-bottom-right-radius:20px;
    text-align: center;
}

.comparison1 .final-row .final-cta-btn{
margin: 20px 0;
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-e9765db */.how-works {
    padding: 100px 20px;
    background: linear-gradient(135deg, #f0f7f8 0%, #d9eef1 100%);
}
.how-works-container {
    max-width: 1000px;
    margin: 0 auto;
}
.how-works h2 {
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 70px;
    text-align: center;
    line-height: 1.2;
}
.how-steps {
    display: flex;
    flex-direction: column;
    gap: 40px;
}
.how-step {
    display: flex;
    gap: 30px;
    align-items: flex-start;
    padding: 40px;
    background: white;
    border-radius: 20px;
    box-shadow: 0 8px 25px rgba(0,0,0,0.08);
    transition: all 0.3s;
}
.how-step:hover {
    transform: translateX(10px);
    box-shadow: 0 12px 35px rgba(5, 150, 105, 0.15);
}
.step-num {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    color: white;
    width: 60px;
    height: 60px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 28px;
    font-weight: 700;
    flex-shrink: 0;
    box-shadow: 0 8px 20px rgba(5, 150, 105, 0.3);
}
.how-step-content h3 {
    font-size: 24px;
    color: #53878d;
    margin-bottom: 10px;
}
.how-step-content p {
    color: #475569;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-6adddc5 */.why-works {
    padding: 100px 20px;
    background: white;
    position: relative;
    overflow: hidden;
}
.why-works::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: url('/wp-content/plugins/keto-sms-coach/assets/img/fitness_success_weig_0a52efaa.jpg') center/cover;
    opacity: 0.06;
    z-index: 0;
}
.why-works-container {
    max-width: 1000px;
    margin: 0 auto;
    text-align: center;
    position: relative;
    z-index: 1;
}
.why-works h2 {
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 40px;
    line-height: 1.2;
}
.why-points {
    display: flex;
    flex-direction: column;
    gap: 25px;
    text-align: left;
}
.why-point {
    background: linear-gradient(135deg, #f0f7f8, #ffffff);
    padding: 35px;
    border-radius: 18px;
    border-left: 5px solid #6fa8af;
    box-shadow: 0 6px 20px rgba(0,0,0,0.06);
    transition: all 0.3s;
}
.why-point:hover {
    transform: translateX(8px);
    box-shadow: 0 8px 25px rgba(5, 150, 105, 0.12);
}
.why-point h3 {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 12px;
    font-size: 22px;
}
.why-point p {
    color: #475569;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-273b123 */.how-works {
    padding: 100px 20px;
    background: linear-gradient(135deg, #f0f7f8 0%, #d9eef1 100%);
}
.how-works-container {
    max-width: 1000px;
    margin: 0 auto;
}
.how-works h2 {
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 70px;
    text-align: center;
    line-height: 1.2;
}
.how-steps {
    display: flex;
    flex-direction: column;
    gap: 40px;
}
.how-step {
    display: flex;
    gap: 30px;
    align-items: flex-start;
    padding: 40px;
    background: white;
    border-radius: 20px;
    box-shadow: 0 8px 25px rgba(0,0,0,0.08);
    transition: all 0.3s;
}
.how-step:hover {
    transform: translateX(10px);
    box-shadow: 0 12px 35px rgba(5, 150, 105, 0.15);
}
.step-num {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    color: white;
    width: 60px;
    height: 60px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 28px;
    font-weight: 700;
    flex-shrink: 0;
    box-shadow: 0 8px 20px rgba(5, 150, 105, 0.3);
}
.how-step-content h3 {
    font-size: 24px;
    color: #53878d;
    margin-bottom: 10px;
}
.how-step-content p {
    color: #475569;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-425279a */.final-cta {
    padding: 100px 20px;
    background: linear-gradient(135deg, #3d6269 0%, #53878d 50%, #6fa8af 100%);
    color: white;
    text-align: center;
    position: relative;
    overflow: hidden;
}
.final-cta::before {
    content: '';
    position: absolute;
    bottom: -40%;
    left: 50%;
    transform: translateX(-50%);
    width: 700px;
    height: 700px;
    background: radial-gradient(circle, rgba(255,255,255,0.1) 0%, transparent 70%);
    border-radius: 50%;
}
.final-cta-container {
    margin: 0 auto;
    position: relative;
    z-index: 1;
}
.final-cta h2 {
    font-size: 44px;
    margin-bottom: 25px;
    text-shadow: 0 2px 15px rgba(0,0,0,0.15);
    line-height: 1.2;
}
.final-cta-btn {
    background: white;
    color: #53878d;
    padding: 20px 48px;
    border-radius: 50px;
    font-size: 20px;
    font-weight: 700;
    text-decoration: none;
    display: inline-block;
    transition: all 0.3s;
    margin-bottom: 16px;
    box-shadow: 0 10px 30px rgba(0,0,0,0.2);
}
.final-cta-btn:hover {
    transform: translateY(-3px);
    box-shadow: 0 15px 40px rgba(0,0,0,0.3);
    color: #53878d;
}
.final-cta-subtext {
    font-size: 17px;
    color: rgba(255, 255, 255, 0.95);
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-eacf112 */.how-works {
    padding: 100px 20px;
    background: linear-gradient(135deg, #f0f7f8 0%, #d9eef1 100%);
}
.how-works-container {
    max-width: 1000px;
    margin: 0 auto;
}
.how-works h2 {
    font-size: 42px;
    background: linear-gradient(135deg, #53878d, #6fa8af);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-bottom: 70px;
    text-align: center;
    line-height: 1.2;
}
.how-steps {
    display: flex;
    flex-direction: column;
    gap: 40px;
}
.how-step {
    display: flex;
    gap: 30px;
    align-items: flex-start;
    padding: 40px;
    background: white;
    border-radius: 20px;
    box-shadow: 0 8px 25px rgba(0,0,0,0.08);
    transition: all 0.3s;
}
.how-step:hover {
    transform: translateX(10px);
    box-shadow: 0 12px 35px rgba(5, 150, 105, 0.15);
}
.step-num {
    background: linear-gradient(135deg, #53878d, #6fa8af);
    color: white;
    width: 60px;
    height: 60px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 28px;
    font-weight: 700;
    flex-shrink: 0;
    box-shadow: 0 8px 20px rgba(5, 150, 105, 0.3);
}
.how-step-content h3 {
    font-size: 24px;
    color: #53878d;
    margin-bottom: 10px;
}
.how-step-content p {
    color: #475569;
    font-size: 17px;
    line-height: 1.7;
}/* End custom CSS */