Privacy Policy values your privacy. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to and its affiliated companies and how we use and disclose that information.

Please read this Privacy Policy (“Policy”) carefully to understand how we will collect and use your information.

By visiting the Site or using any of our Services, you agree that your information will be handled as described in this Policy. Your use of our Site and Services, and any dispute over privacy, is subject to this Policy and our Terms and Conditions, including its applicable limitations on damages and the resolution of disputes. The Terms and Conditions are incorporated by reference into this Policy.

1. Information We Collect About You

We collect information about you directly from you as well as automatically through your use of the Site or our Services.

2. Information We Collect Directly From You

We collect information from you when you register to be a member on our Site, purchase products from us, and otherwise interact with our Site and Services. The type of information that we collect from you varies based on your particular interaction with our Site, but may include, without limitation, your name, address, email address, phone number and any other information that you choose to provide like your height, weight, and weight loss goals.

3. Information We Collect Automatically

We may automatically collect the following information about your use of our Site or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; your location; the length of time you visit our Site and use our Services; and the referring URL, or the webpage that led you to our Site. We also may collect information about you automatically if you “Like Us”, follow us, or click on other social media plug ins, such as the information listed above. We may combine this information with other information that we collect about you. Please see the section “Cookies and Other Tracking Technologies” below for more information.

4. How We Use Your Information

We use your information, including your personal information, for the following purposes:

To provide our Site and Services to you, to facilitate the features on our Site, to communicate with you about your use of our Site and Services, to respond to your inquiries, to manage your account, to send you information that you have requested, to fulfill your orders, and for other customer service purposes.

For marketing and advertising purposes. For example, we will send you information by email on products, services, special offers, and promotions and newsletters. We also may use the information that we learn about you to assist us in advertising our Services on third party websites.

To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.

To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, in order to improve our Site and Services and respond to user desires and preferences, and for other research and analytical purposes.

5. How We Share Your Information

We may share your information, including personal information, as follows:

Third Party Service Providers for our Store. Our online store is powered by a third party service provider(s), and any information that you submit in connection with the purchase will be transferred to the service provider(s). All information you submit in connection with these ecommerce or online store features will not be subject to this Policy and will be subject to the privacy policies and practices of these third parties. We are not responsible for the policies, practices, acts or omissions of these third parties. You should directly contact these third parties with any questions that you have regarding the collection or use of your information.

Other Service Providers. We also may share your information with other third party service providers to assist us in bringing our Site and Services to you, responding to your requests, and improving our Site and Services. We also may engage third parties to assist us in marketing our own products and services.

We also may share your information in the following circumstances:

Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

Legal Purposes. To enforce our Terms of Use; for example, to protect the security of our Site, as required by law or when we believe that disclosure is necessary to protect our rights.

6. Cookies and Other Tracking Technologies

We and our third party service providers use cookies and other tracking technologies to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you.

Cookies. Cookies are typically assigned to one of the following categories, depending on their function and intended purpose:

    • Essential cookies enable you to navigate our Site and to use our Services and features. Without these cookies, our Site will not perform as smoothly for you as we would like, and we may not be able to provide certain core functions and features.

    • Analytics cookies collect information about the use of our Site and enable us to improve the way it works. For example, analytics cookies show us the most frequently visited pages and analyze site traffic. We use them to look at overall patterns of usage on the Site, rather than the usage of any particular individual.

    • Social Medial cookies collect information about your visit to our site, but only when you are logged in to your social media account.

    • Customer interaction cookies allow us to communicate with you.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.

7. Do-Not-Track

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

8. Third-Party Analytics

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.

9. User-Generated Content

We invite you to post content on our Site such as your comments and any other information that you would like to be available on our Site. If you post content to our Site, all of the information that you post will be available to all visitors to our Site or, in some cases, only registered users on our Site. If you post your own content on our Site or Services, your posting may become public and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.

10. Third-Party Links

Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites. Other sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy. You should contact these sites directly if you have any questions about their use of the information that they collect. We are not responsible for the policies or practices of third parties. We cannot control this collection of information.

11. Security of My Personal Information

We recognize the importance of maintaining the security of your information. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware that no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

12. Children Under 18

Our Site and Services are not directed toward children under age 18. We do not knowingly collect information from anyone under age 18.

13. Contact US Address:

5850 W. Cypress Street Ste. B Tampa, FL 33607

General Contact: Plus:

Keto Mentoring:

Ketogenic Certified™:

14. Changes to this Policy

We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you we will post a prominent notice on our website and/or provide other notice as required by law.

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