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Shark Tank Keto Pills Strike Again on Instagram

Written by
Reviewed By Dr. Ryan Lowery
  Published on November 21st, 2019
  Reading time: 5 minutes
  Last modified March 22nd, 2022
keto diet scam pills

In our first YouTube video of this series, we spilled the tea on the “biggest deal in Shark Tank history” and the Instagram user Sarah.Standford. These two seemingly unrelated topics shared a common thread: they were both keto diet scams with elaborate backstories cooked up by a diet pill company to scam hundreds of dollars from unsuspecting people. 

Recap: Shark Tank Keto Pills and “Sarah”

Sarah was supposedly a Master’s student at Stanford who used school funding to find a way to lose 25 pounds. In this fake backstory, she discovered a miracle weight loss pill; one that could be yours too for only the low cost of shipping!  Similarly, ads flourished through different social media platforms claiming these new keto diet pills received a standing ovation and the biggest deal every in Shark Tank history. The bold claims and extreme weight-loss imagery seemed larger than life, causing thousands of people to fall for this scam. Little did these people know, they would be charged anywhere between $80 to $300 with no hope of a refund. 

Our First Keto Scam Video

After our first two videos and articles on the Shark Tank keto scam and Instagram scandal went out, over 400 people reached out to tell us their story and how they fell for the scam. Some were charged hundreds of dollars and received nothing which, to be honest, may have been better than those who did receive a product in the mail. The actual pills that were sent out claimed to have 800mg BHB (far below the efficacious dose of at least 6 grams of DL-BHB) and numerous fillers. These products are unregulated and who only knows what harmful ingredients they could be filmed with. 

Keto Pill Scam is Back

We are bringing you a part three to this video because this company is back at it again. Luckily, after the overwhelming response to our first video, so many people reported the fake profiles that some were taken down. Unfortunately, the company just re-branded. They are reusing the exact same article and photos, just changing the woman’s name. The latest incarnation of this scam is Jessica Reed. Everything about this Instagram profile is an exact copy of Sarah from the first video.

Red Flags and Warning Signs

Besides the fact you know better than to fall for this scam because of the previous story we uncovered, here are some obvious red flags we noticed right away.

On the Instagram profile:

  1. All of the comments are disabled.
  2. None of the before and after photos tag or credit the people in the photos.
  3. The screen captures were doctored to look like “Kylie” (aka Kylie Jenner) liked the photos.
  4. There are only 22 posts on the account that was started back in October, yet it has 80,000+ followers and is receiving thousands of likes on hashtagged photos. This is highly indicative of bots and paying for followers and likes.
On the website link from bio:
  1. The main photo looks like a screenshot from Instagram but this photo isn’t from Instagram. It shows the photo has over 331,000 comments, but all of her comments are disabled. 
  2.  The pill name keeps changing. 
  3. Again, none of the transformation photos used are linked or give credit to the original posters. 
  4. They claim that their pill and apple cider vinegar has been clinically proven to “increase resting metabolism more than 130%” but the brand cites no sources. If you check Pubmed or ClinicalTrials.gov, you’ll see there have never been any studies conducted.
  5. There are numerous grammatical and spelling errors.
  6. The pills are Photoshopped to look like they were in magazines and endorsed by celebrities.

Stolen Photos & Identity Theft

In addition to the fact that thousands of people are getting scammed for $100+, this company is also stealing photos from real people who have made significant weight loss transformations. While this may not seem like a big deal, for someone who has put in the time and effort to change their life, it can be devastating to see someone claim that your weight loss was because of some diet pill. We reached out to several Instagram accounts who had their photos stolen to gather their thoughts.  @honestafcarla had this to say about the matter:

“It’s very disheartening when you find your photos have been stolen from companies selling or promoting diets. Then you read the comments from people saying the photos aren’t even the same person. It’s upsetting. Seeing my photos plastered all over Instagram from accounts I’ve never heard of hurts to see because I worked hard and disciplined myself to get where I am. I can’t even begin to imagine what rubbish they are selling to people.” 
Another account, @hayleysweightlossjourney, was also targeted. She wanted people to know that:
“For me, it’s the dangers behind it. People are being mislead into thinking these awful products actually work, which means they are spending money on them they may not even be able to afford, and can give them side effects, when they just don’t work. I hate having my face associated with them as it makes me feel like the public’s enemy for advertising them, even though I’m not.” 

What Can You Do To Help?

Help us take action and get the word out about this Shark Tank keto pills scam. Report accounts that are sharing stolen weight loss transformation photos. The captions and poorly photoshopped diet pill Shark Tank ads are a dead giveaway. Here are some examples:

“Another amazing transformation using my weight loss discovery. Read the article in my bio if you want to lose 25 lbs in a month”  @sarahnutritional will help you transform your body using her weight loss discovery. Read the article in her bio if you want to lose 25 lbs in a month” 

You can also share this article, YouTube video, or any other pertinent information to friends and family to help prevent more people from falling for this scam. In all of this negativity, at least there is one positive thing that has come out of this scammy company: terribly photoshopped Shark Tank ads that are so bad, it’s almost impossible not to laugh. So, enjoy a good laugh with these Photoshop fails:

At ketogenic.com, we are committed to supporting, inspiring, and educating people on the benefits of living a ketogenic lifestyle. We do this by bringing together the top researchers, practitioners, and thought-leaders who provide resources, experience, and awareness associated around the Ketogenic diet. Utilizing the latest cutting-edge research along with practical experience, the team at ketogenic.com aims to foster awareness, understanding, and connectedness in helping others optimize their life on a ketogenic diet.


  1. I too was duped into purchasing these pills,Keto Boost.i mean Shark Tank ,they’ve got to be great,right?Then I received monthly charges and had to finally cancel my credit card !! I will NEVER fall for this again but it dosent get me my money back!

    1. Amy Hayes says:

      Hi, Natasha. Thank you for sharing your story! Don’t feel too bad– they have fooled a lot of people! That is why we are making it a goal of ours to help spread awareness to try to make sure more people like you don’t get scammed!

    2. Shannon says:

      Hi, the keto customer service email is no longer Responding to me and the norton snapping guarantee company say I have to speak with the merchant for my refund. Do you know how to find the company now?

    3. Amy Hayes says:

      Hi, Shannon. Even if you find this company, it is highly unlikely you will actually get a refund. We have heard from hundreds of people that have gotten in contact with customer service and promised a refund but never received it. This is a complete and utter scam and they have no intention of giving money back. We would recommend contacting your bank or credit card company and reporting the charges as fraud to try and get your money back.

    1. Amy Hayes says:

      Hi, Fil. Yes, it is a scam!

    2. Brenda L Czach says:

      I also was stupid to fall for this weight loss scam. I thought because it was using the tv show Shark Tank that it was legit boy was I wrong. I never even got a free bottle like the website said. I tried contacting the company several times with no luck. They automatically sent me another shipment that I didn’t ask for. I’m going to call my bank and block them from access so they don’t steal anymore of my money. I hope that will work so I don’t have to get a new card.

  2. JoAnn says:

    Hello, As of today, June 25, 20, I have not received a refund. I returned the merchandise, with an RMA from the company, in May. I am due $279.00 + tax. No replies lately from customer service. Is there a way to contact them other than email? Can’t find a customer service phone number. Also where do I report this? Can’t Shark Tank take the responsibility and do all the leg work on our behalf?
    Thank you,

    1. Amy Hayes says:

      Hi, JoAnne. We are so sorry to hear about your experience. Unfortunately, the only way to prevent them from taking more money from you is to cancel your card and report the charges as fraud. This is NOT a Shark Tank product. All of the Sharks from Shark Tank has released statements saying that these ads are fake and it is not a real Shark Tank product.

  3. Maree says:

    I won a free bottle to try and only had to pay $8.32 p/h then they took $190.+ out of my bank. I TRIED to call customer service and their number was not valid likewise sent email and it wasnt valid either. Cancelled card within 1/2hr of me paying for postage and finding what they had done. Reported to bank and had to have new card

    1. Amy Hayes says:

      Hi, Maree. We are so sorry to hear that you were a victim of this scam but it sounds like you are taking the right steps towards getting your money back!

  4. Park Dan Il says:

    My mother recently got scammed by this on Instagram. It ended up charging over $900 to multiple credit cards. The AARP fraud center blocked 2 transactions, but TJMAXX would only allow a dispute on the charge, we couldn’t get it listed as a fraudulent purchase.

  5. Tandy says:

    I ordered one bottle and got charged over $200 with 4 additional bottles. The company only answered in the afternoon and they told me I can only return after 60 days and pay a restock fee. I don’t believe I can ever get a refund from this company. I definitely got caught here .

  6. Rob McKenzie says:

    I’d like to return the product, cancel account and get a refund. How can I do that? What are the options?

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