shark tank keto scam

Shark Tank Keto Diet Pills: How to Spot a Scam

Back in July, we created a YouTube video titled, Biggest Keto SCAM Ever! (SHARK TANK KETO SCANDAL) and we were absolutely astounded by the response.

At the time of recording our second part to this video, we had over 300 comments from individuals who had either almost been scammed by this company, or who had unfortunately not seen our video before purchasing these pills and lost hundreds of dollars.


What Is this Shark Tank Keto Scam?

If you are on social media, chances are you have seen advertisements for the groundbreaking Shark Tank Keto Diet Pills or the amazing weight loss pills Sarah from Stanford created to melt the fat right off your body. If this sounds too good to be true, it’s because it is…So, what diet pills were on Shark Tank? The truth is that these pills were never on Shark Tank (or Dragon’s Den for those of you who live overseas) nor did Melissa McCarthy, Kevin Smith, or Chrissy Teigen lose weight taking them.

These s0-called Shark Tank weight loss pills are a cheap, 800 mg BHB pill that will have no effect on your body. People are falling for the celebrity weight loss photos and claims of quick fat loss, buying the cheap free trial, and having their credit cards charged hundreds of dollars. And the worst part? Most people aren’t even receiving the product. Contacting customer service is impossible and the only way to get them to stop billing your card is to flat out cancel it.


Why are People Falling for This?

With incredible before and after photos of celebrities like Kim K and Meghan Markle, 5-star reviews on Amazon, articles from reputable news sites like Us Weekly and Fox, and even airtime on TV shows like Shark Tank all endorsing this product, it seems like both an effective and legitimate product. That would be the case if any of their “evidence” was true. The websites and reviews are faked, the photos are stolen, and the claims are simply lies.

This company has even gone as far as to either endorse or create a fake supplement review website. We were contacted by in regards to taking a look at their educational keto content. After going through their website, nothing seemed out of the ordinary for a review site. After all, they have around 100 product reviews, breakdowns, and educational articles and they all seemed moderately scientific. It seemed legitimate until we read their page on the PureFit Keto pills, which are the same Shark Tank keto scam pills).

This review was extremely biased and completely untrue. The author said, “When I tried it, I saw an improvement in less than one week. Ketone markers were up 14.4% above my non-supplemental baseline”. There are several things wrong with this statement:

  • 800mg of BHB is not enough to cause an increase in ketone levels
  • A 14.4% increase of a 0.1-0.2 mmol baseline would only increase from 0.1 to 0.11.

They also try to cover up the rumors of this company stealing money from customers by saying, “We also want to address an issue that has been reported online where some customers were automatically rebilled after their first order. From what we can tell, this was not a problem on the company’s side, as those customers had mistakenly chosen the subscription package available.” We have checked the keto diet pill sites and they don’t have any options for monthly or a one-time subscription. They are just billing people automatically and for a lot more than the advertised price.

This review then went as far as to try and delegitimize the claims that this product is a scam by saying, “It seems more than a little likely that in the mostly unregulated keto supplement market, the players from competing products are behind much of the scam talk.”

The author of this review then recommends purchasing the product and includes an affiliate link. Sites like this hide their deficit intends around legitimate, scientific information to try and build credibility around the product.


What Products Should You Look Out For?

When investigating these pills, we realized it was more than just one product being sold. Every time you click on their link, the pop-up page is for a new keto weight-loss pill, with a completely different name and packaging, but the same claims, results, and before and after photos. Here are just some names of the pills we have found so far from this Shark Tank keto scam:

  • PureFit Keto
  • Keto Rapid Max Pure
  • Keto Legend
  • Holistic Bliss Keto
  • Keto Supreme
  • Keto Max Burn
  • Keto RX
  • Envy Naturals Keto
  • Ultra Apex Keto
  • Maxwell Keto


How Do I Avoid Falling for Scams Like This?

Here are some quick tips for avoiding any keto diet pill scams:

  1. BHB is not efficacious under a minimum of 3 grams. You cannot fit this quantity in a pill form, so try to avoid pill forms of BHB.
  2. If a product claims to have dramatic results, make sure these results are cited. If there are no studies to prove its effects, it probably doesn’t really have any.
  3. Do your research on reputable sites. Use PubMed or Google Scholar to find published papers on ingredients. Find out what dose you need for the product to be effective.
  4. Reach out to trusted resources. You can always DM on Instagram or Dr. Ryan Lowery on Instagram and ask for advice.
  5. Spread the word! Just because you will not fall for this scam, it doesn’t mean that someone you know or love will not. Let’s get the word out there that this product is a scam and save as many people as possible from the headache and loss of hundreds of dollars.
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  1. Big scam. Stay away. Take money no customer service number and NO response to email. Took money and ran

    1. Chelsea Malone says:

      Hi, Wayne. Unfortunately, yes, it is a huge scam. We are sorry to hear that you were taken advantage of by this scam.

      1. Nani says:

        OMG. I can’t stop them from taking money from my account I’m at 154.99!!! They just took another 10.

        1. Trudy Lowe says:

          Nani, I so understand. Same happened to me!! The sad thing is these charges change names and where they are from. The $154.99 and $34.99 shows on transaction at my bank as Ocala, Fl. Another charge CHS*BuyKetoFi came from Los Angels, Ca for $1.99, another recent for $9.99 from CHS*NewHealth, Los Angels, Ca. Contact Consumer Finance Protection.

        2. Alice Smith says:

          I am having the same issue, charge my account with no product. Trying to get someone on the phone is almost impossible. I was put on hold and they never came back on the phone. STAY AWAY FROM ORDERING!!!!

      2. Stacy wade says:

        Their website crashed and charged me for everything, even all the extras that don’t even know what they are. I got a hold of customer service 2 minutes after a confirmation email and they said I can give you 35% refund! I went ballistic! Got full refund for keto pills but not for extras, on hold with my bank disputing charge now. I realized after I put my cc info in that there was no total on webpage so I hit back button to look again and that is when it froze and crashed and I got charged! Stay away!

    2. Reg says:

      I was taken advantage of on this scam. When I did reach someone about the exorbitant charge to my credit card a very nasty woman explained that I did not cancel in 14 days. I wish I could find where to leaver the company a review.

      1. M Wells says:

        I just ordered before I saw this video and comments. I would have NEVER paid $125 for pills. Where does it say after 60 days you get a refund? It read buy one bottle and get on free at $62 and change. No subtotal pops up just transaction complete. Then my credit card says $125! I immediately call customer service and the bs was the second bottle is free but a discount! No one has this amount of $ in these days and times and a false advertisement!

        1. Carol says:

          where do I cancel keto slim 7, called can’t get through to support to cancel anyone know how to cancel this product.


          1. Hi, Carol. It is not possible to cancel this product. We would recommend canceling your card to prevent further charges.

          2. Larry says:

            I just went through the exact same experience. I ordered the 2 bottles get one free and they charged me $149. I have the invoice that shows only that amount. When it arrived, there was an extra bottle (Keto Clense) that i didnt order. On my June visa bill, there were two additional charges that didnt show up on the invoice, another charge two weeks later, and a third charge on my July statement (all charges using a slightly different company name). I contacted customer service and went through two rounds of battles where in both cases, they hung up on me. As a last ditch effort I contacted the bank who my credit card is through and they are reversing the charges and issuing me a new credit card. Wow, lesson learned.

        2. Sandie says:

          I also have lost $470 they took from my account :((
          This is terrible especially when we can’t really afford it but want to do our best to lose weight.

          1. Hi, Sandie. We are so sorry to hear that this happened to you. We would recommend trying to report the charges as fraudulent to your bank or credit card to try and get some of the money back. Please know that you don’t need to buy pills to lose weight. Simple changes to your diet and moving more are all you need to lose weight. If you have any questions or need help with what to do, feel free to email me at

      2. Barb says:

        Yes I was also scammed when I signed up to receive KETO and was charged a total of 190.00 for additional bottles and a booster that I didn’t order. I called the company the same day and left 2 messages in addition to sending several emails and have not gotten a response back. I am working with my bank regarding the charges and will have to cancel my debit card .

        1. Barbara S McConnell says:

          Has anyone heard of a product called “Flawless Keto”? My husband responded to a website claiming Shark Tank as a backer. After he authorized a charge for “shipping”, he clicked on a review page where the terms & conditions appeared, which he read in it’s entirety. Turns out after the 14 day trial the product was put on auto renewal and auto pay to the tune of nearly $100/month. Seeing that, he contacted their “customer service” number, telling them to completely Cancel the order. After literally a screaming session with them, he got them to do a “one time” cancellation of the order (including the “free trial”. Luckily, the card that he put the order on was a pre-paid debit card with a balance of less than $30, so they cannot get anymore money from that payment source.

          Beware of these scams. They are with foreign agents who are outside US jurisdiction, leaving you with little recourse for fraudulent charges.

      3. I’d like to report that I was just hung up on by your customer service! I ordered your products on June 3, at the same time they took $235, out of my account! It’s been 10 days and no product or response to my emails!

        1. Hi, Amy. We do not sell keto pills. This article is about this scam that it sounds like you have been involved in. Please check out the full article for more information 🙂

      4. nancy says:

        I too ordered the $39.95 special and did not read the fine print,14 day review of trial bottles sent . unfortunately I didnt check my bstatement last month only to find today they have managed to charge me in 5 installments, total of $580.41!!! Called 833-939-1935, 833-647-4559, to cancel immediately! of course I tried to get a refund and got run around. So here I sit looking at 5 bottles of CRAP. two bottles labeled HEALTHY RAPID DIET, NORCROSS,CA AND ADVANCED FORMULAR KETO DAVANCED WEIGHT LOS, I have no idea where it is ‘made’. my charges were labeled from MAUVE KETO. or AILURUSKETO.COM 833-647-4559 UT 01 Y.

  2. Luria Johnson says:


    1. Hi Luria, we completely agree! That is why we are trying to spread the message to as many people as possible! We hope you will continue to warn people so that together, maybe we can prevent more people from falling for this scam.

      1. Bob says:

        Hi Chelsea, I have to loose 30 lbs. I did that “normal” to 20 lbs and the final 10 are the hard belly fat ones. Anyway after reading this I won’t buy this product. With that said this is the first time I have shopped for stuff like this and seen your name/article. For weight loss and cardiovascular health this is very important:
        DO NOT CONSUME any food made with any level of density of HYDROGENATATED OIL. Each bite taken/chewed and swallowed takes your body 51 days to figure out what is was that you ate. Then it starts working on digesting that bite as it figures out the next bite. I’m not medical but some how your body can’t recall what it ate (hydrogenated oil) so the learning process starts with each swallowed bite, NOT serving size. This stuff shows up as clogging fat in your blood stream and this contributes to fat building up outside your bloodstream. Maybe you know and covered this. I don’t know. I finally got cleaned out a few years back. Now I have “ordinary” fat to get rid of! LOL!! That ‘final 10’ belly fat is tough!

        1. Hi, Bob. We are glad to hear that you found this article before purchasing these pills and it prevented you from falling for this scam. Hydrogenated oils have been linked to cardiovascular disease and we are happy to hear that you are avoiding them.

  3. Connie says:

    I’m so happy I read your report on this Keto product. I was logging on the Keto website to order their pills. I will pass this on to all my friends! Thank you! Looking for a different product that will help me loose weight without the jitters.

    1. Hi, Connie! We are so happy we have been able to help you! We really want to caution you away from weight-loss products. There is no magic weight-loss pill or drink that will help you lose weight long-term. They might initially help you lose weight, but it will be water weight, not actual fat mass. Eating in a caloric deficit and increasing physical activity are the only proven ways to lose fat. I hope this helps and please let us know if you have any questions!

      1. Beverly says:

        I also got scammed. Ordered and they pulled 200 out of my bank account then tried pulling another 80. Luckily my bank stopped the 80. I returned the product back to them they received it may 11 still no refund. You call the phone number and they are not taking phone calls due to social distancing ( ok makes no sense) emailed them several times and nothing

    2. Donna says:

      Hi Chelsea,
      Too bad I did not see this before I ordered the product. They will not answer my emails or calls since they took the money from my account. Am getting ready to call my bank to make sure these people can’t get into it again. The guys name or whatever it is, is Daniel – Johnson. Came up a foreign ATM Activity Fee. It’s thru The Smart Health Co.??? # 877-581-3749 CAN. I thought since it was on Shark Tank it would be safe. WRONG! I’m going to keep trying.

      1. Hi, Donna. Thank you for sharing your story. We completely understand your anger and frustration but we are happy you are continuing to work to get your money back. We would recommend contacting your bank and reporting the charges as fraudulent. To be clear, these pills were NEVER on Shark Tank. This keto pill scam company is illegally using the Shark Tank logo and stolen (and photoshopped) photos.

  4. dave says:

    i fell for the scam and at 33 dollars a bottle i was charged 188 for the 2 get 1 free what i got was 1 bottle keto advanced weight loss 1 green coffee cleanse and 1 bottle garcinia the later two werent even mentioned i thought i was getting 3 bottles keto

    1. Hi, Dave! Thank you for sharing your story. What we have found is that this company has run this scam multiple times with different weight loss products. It is likely that they are just getting rid of leftover inventory or mixed up bottles from the other scams they are running.

  5. Stephanie says:

    Thank you for the article. I was able to catch this scam in time. They charged me the shipping only (fortunately), so I lost $10.90 (that should have been $5.95) on Jan 30th. The product came in a fairly plain bottle (Keto Kit). It arrived when they said it would, but the website gave me no choice to also get the colon cleanse. Both came in the same package, but they charged me 2 shipping rates. I just called my bank and canceled my credit card today Feb 7th, before they could charge it again. There was NO option for auto-ship or one time. I just went on the same Shark Tank scam site and went in and out of the site several times. Each time the product endorsed by this “Samantha” from Shark Tank changed. Names you should add to the list are Keto Kit, BioOneGen Keto Shred, Green Vibe Keto, Keto Infinite Accel, Slim X Genie Keto, Forskolin Green Vibe and Flash Keto. These different “product” names came up within a time frame of ONLY 8 MINUTES! I screen shot all of them. The webpage,, stays the same with the fake Shark Tank pictures shown above. When I tried it on my computer it blocked the site, however on my phone it doesn’t. So scary. These scammers MUST be stopped!

    1. Hi, Stephanie. We are happy to hear you were able to cancel it in time! It’s crazy how this scam is operating. We agree that they need to be stopped and we are happy to have people like you spreading the message to as many people as possible.

      1. Sue floyd says:

        I did the free trial nowhere did it say I had to do anything else. They took 255 out of my account two weeks after I ordered the trial. I called the bank I also called customer service. They cancelled the order but now I have to wait for my money and my new bank card.

        1. Hi, Sue. We are so sorry to hear that, that happened to you but, are happy to hear that you’ve already taken the appropriate steps to get your money back!

  6. Jennifer says:

    I really wish I would have seen this before I fell for it. I am trying to desperately cancel my “trial” offer now. I only ordered it a few minutes ago. Already it is billed to my credit card.

    1. Hi, Jennifer. We are so sorry to hear about that. Our goal is to help spread this message to as many people as possible to help prevent more people from falling for this scam. So, please feel free to share with your friends and family to help prevent more people from going through this ordeal!

    2. Angie says:

      This just happened to me right now. I ordered buy 2 and get 1 free but I was charged for 3. I tried to immediately correct it but couldn’t and yes it is already pending on my credit card.

      1. Hi, Angie. We would recommend contacting your credit card company and having this flagged as fraudulent.

    3. Jaye L James says:

      Jennifer did you figure out how to cancel I ordered mine few days ago from……

      1. Hi, Jaye. All of the individuals we have spoken with have tried to cancel and been unable (either because they receive no response or are promised a cancellation that never actually happens). We recommend reporting this charge to your credit card company or bank as fraudulent.

          1. Hi, Jaye. You’re welcome!

          2. Bonnie says:

            As soon as I ordered I checked my credit card and saw the wrong amount Impossible to get through to 833.955.0079 the phone number listed. Sent a reply requested cancellation of order 20 minutes after the order was placed. Better Business Bureau should do something about this company.

        1. Joanne Limbaugh says:

          Was there ever any keto product that came from Shark Tank?

          1. Hi, Joanne. No, no keto pills were ever on Shark Tank.

  7. Hotdog says:

    Biggest scam, stay away. They sent products nothing like those in the ad, products which you can get anywhere, promised monthly delivery of products and confirmation email, which doesn’t happen, charged double the advertised price, they return emails but never answer simple questions.
    Clearly taking the quick cash and running

    1. Good morning, we’re sorry to hear about your encounter with this scam. Hopefully, more people will see this article and stories like yours and not fall for their trickery.

  8. Laurel says:

    I wa scammed. I lost close to $200 ordering the supplements. When I called the number on my bank statement, it was disconnected – of course. In addition, I was told that I had chosen an up-sell, and my account had been charged $19.93 a month for the past 6 months – another $120.00. The foreign account representative told me that I had ordered this, and I hadn’t. Then she said the email confirming my order was probably in trash. Lesson learned. Even ads that look legitimate cannot be trusted.

    1. Hi Laurel, we’re sorry to hear that you lose so much in this scam. There are no legitimate keto pills, so no matter how legitimate the ad, don’t trust the product!

  9. I was on Facebook and came across the Shark Tank ad touting Keto Fit. So I ordered a sample bottle. When it arrived the label said Ketogenic Valley. Then almost immediately I received another Bottle in the mail with a $91 charge to my credit card. I called them and told them That this was not what I ordered. I asked if they were associated with Keto Fit. She said no. I told them I wanted to return the product for a refund. She said that they don’t give refunds or accept returns. Is there any legal team out there that can handle cases like this?

    1. Hi, Paul. One of the best ways to take action is to report the fraud charges to your bank and then also report the company to the BBB.

  10. Kim Gladu says:

    Omgosh Chelsea,
    Thank-You so much for this very informative article, I was just about to get the ‘free trial’ they were offering & your title happened to catch my eye!! I usually do much research before I purchase items like this but I like what I read from the site- duh me, well of course I liked it, they get you to like it lol. I only have 10lbs to lose & I don’t believe in diets, I believe in changing your eating habits & #1 REDUCING YOUR PORTION.SIZES, once about 20 yrs. ago I put on 30lbs (yeah kinda without realizing it as I was so busy working full time & carrying a full course load at Uni that I didn’t even see the weight jumping on my body (had to say that lol) So between exercise, not overdoing the sweet & fatty items, & reducing portion size in three months that 30lbs was gone & Thank God because even an extra 30lbs is a pain to carry around.
    So Again Chelsea, a big Thank-You for your article.

    1. Hi, Kim. We are so happy to hear that this article helped you! Unfortunately, so many people find our articles and videos after making the purchase so it’s great to hear we were able to prevent another person from falling for this scam and losing a lot of money. Best wishes to you on your health and wellness journey!

  11. SCAM Product Pro Keto RX after the initial payment for pills they will use your bank account details to fraudulently take money from same account. No contact details available to address fraud or complain. The pills do not work! Feb 2020.

    1. Hi, Robert. We are so sorry to hear that you were a victim of this scam. Thank you for sharing your story and we hope it discourages other people from paying for these pills.

  12. hi
    I keep getting this stuff in the mail and didnt order it. Does anyone know what it comes up as on your bank statement? Im trying to block it but cant get through to email or phone. I ahve 3 weird company names on bank statement and dont know which it is.

    1. Hi, Melissa! From what I have read, the charges have been coming up as various different names. If you have a bank charge you do not recognize, you should definitely report it to your bank as fraudulent.

    2. Barbara B says:

      I canceled my credit card. I am hoping that will work. Good luck! If you read the terms and conditions at the bottom (very bottom) in the ordering page you will realize that it will take a miracle to get your refund. Sorry for all of us. 🙁

  13. Kelly Kester says:

    Man I wish I had seen this article earlier. I was suckered by Dr. Oz and Al Roker! Seemed legit to me if those two endorsed it. Customer Service is a joke. There are “no supervisors on the floor” and the CS Rep said the only way they can get to a supervisor is via chat. They also cannot make outgoing phone calls (I asked to have a supervisor call me back). The rep did offer me his “employee discount” of 35%! The whole time I’m talking to this guy I’m thinking – what kind of business doesn’t have supervisors available and can’t make outgoing phone calls?! Now I see…it’s not a real business. Beyond frustrated…thanks for letting me vent.

    1. Hi, Kelly! Unfortunately, no celebrities have actually endorsed these products. They endorsed ads are entirely photoshopped (you can see similar ones from the Sharks from Shark Tank, Adele, J.Lo and more). We’re sorry to hear that you were taken advantage of by this scam. Make sure to report the charges as fraudulent with your bank!

  14. Ira Strick says:

    I was scammed for 90 $,almost 180$ if I wasn’t persistent,the reps told me there’s a 17 day trial period,which includes shipping time,I ordered it on the 7th and received it on the 14,the,the rep also verified this.rep told told it takes 14 days to show any kind of results.on the 24th I was billed 180$!!!, I ordered both products.thats only 10 days of taking the product!!!!,told me if I called the day before would of been different.if it takes 14 days for results and only have product for 10 days……I called the rep Patrick first who told me,basically….oh well,and I was persistent enough after I called back…spoke to Mahogany…to get 50 percent back,I’m still out 90$…and I don’t feel any different…ACTUALLY IM NOT EVEN ON MY 14TH DAYOF TAKING IT!!!! The shark tank I’m sure made millions on doing business this way.90$ may be a joke to them but to the average consumer like myself it hurts,this experience I guess taught me a lesson.

    1. Hi, Ira. We are so sorry to hear about your experience. Unfortunately, this is a huge scam and to be clear, Shark Tank did not create or endorse this product. The scammers photoshopped ads and used the Shark Tank name but, these pills were NEVER on Shark Tank. It is sad to see their name getting tarnished by a terrible company. If you report these charges to your bank as fraudulent, you may be able to get a complete refund.

      1. Ira Strick says:

        I actually recorded the conversations,is there anyway to trace it or somehow get my money back or just chalk it up to experience

        1. Joann Johnson says:

          I started to order these pills I know it was to good to be true there is no magic to losing weight cut down on your eating habits and workout no magic pills learn how to fast that is how I am losing the lbs I am so glad I listen 👂 to you guys video before I order I did order but my bank refuse to pay and I am so thankful they did not process the order thank God I was very blessed by my bank saved me and my money 💰

          1. Hi, Joann! We are so happy to hear that we helped prevent someone from falling for this scam! Stories like yours are exactly why we have tried to put out multiple articles and videos on the topic! We hope that you will help spread the message and help prevent more people from falling for this scam as well!

      2. Ira Strick says:

        Just want to apoligize.,actually I called them back and told them I was going to call the attorney generals office of Massachusetts,which I was if they didn’t refund me 100 percent,they said they were going to.I have emails confirming it,let’s see if they do,and again I apologise.

        1. Hi, Ira. We would recommend closely monitoring your account to make sure this happens. Unfortunately, we have heard from hundreds of people who were promised refunds (email confirmations and all) and never actually received them. Best of luck to you!

  15. Ira Strick says:

    all of this took place after I was billed the 180$ on my card

  16. Kimberly Morningstar says:

    Thank you so much for posting this. I have started my Keto diet recently and was looking for a little extra help. I’m very leery of scams and usually research the heck out of everything before I buy. It is so sad that we look to the internet for advice and so-called “What is the best?” and what we get is shady reviews and people trying to scam everyone. Honesty is a rarity these days. I started looking into the Shark Tank keto pills and was appalled at how many different names I found for the same pill and all these I saw in less than 30 minutes of searching. I’m sure there are some I missed. Amazing how these celebrities only used just these pills, each under a different name, and how it was ultimately their only choice. Who needs to eat when you’re taking tons of pills each day?? Oh, but wait, they only actually took just one….right?? These people should be ashamed of themselves. And funny how they don’t show their ingredient list. At least not from what I can tell. Makes me think the show Shark Tank is a scam itself. I’ve never watched it though, probably never will now. I did start to fill out my information for some of these pills, but did not purchase and now I’m getting flooded with text messages and phone calls. BLOCK*BLOCK*BLOCK!!!

    1. Hi, Kimberly. Thank you for sharing your story. Just so you know, no celebrities have actually endorsed this product. It is all photoshop and many of them have come out to speak again their images being stolen to promote this product. Furthermore, the pills were never actually on Shark Tank. The company that created these pills just added Shark Tank to the name to make it seem more credible, but they were never in fact on the show. Hope this helps clarify some of the misunderstanding!

  17. Annie Simpson says:

    I too have been caught up in this scam. I initially signed up for the free trial bottle for $19.95 and then later discovered they had charged me $296.00 and continued to charge me that again 3 weeks later. Response from the company was they couldn’t stop the next order as it had already been shipped. I immediately cancelled my card and reported them to the Fraud and Securities Dept with my bank. It’s absolutely disgusting! I cannot believe I fell for this. So upsetting!